Why The Sunshine Coast? Lifestyle & Economy

For decades the Sunshine Coast has been a renowned holiday destination and a great place to retire, but what was once just a sleepy coastal town is growing into a great city with so much more to offer and people from all over the globe are recognising this.


So what makes the Sunshine Coast so attractive? The two key factors that put the Sunshine Coast on the map are an incredible lifestyle and a strong economy and it’s the latter that makes lifestyle even more attractive.

Lifestyle

Imagine a region where the most advanced technology is being developed, pristine beaches are on offer, there is nation leading investment and growth, and it is perfect for growing families.


Attracting visitors from all over the globe, many who come for a week want to stay for a lifetime because of the year-round temperate climate, beautiful natural settings and accommodating amenities (the list of which is only growing with all the new infrastructure investment). The culmination of safety, security, natural wonder, modern conveniences, amenity and future opportunities makes for a great place to live. The Sunshine Coast offers this in spades and leaves little to be compromised.


A thriving region becoming a smart city, nestled between world class beaches and the iconic Glass House Mountains delivers the best of nature, business, culture, experience, old and new. Locals and visitors alike can enjoy fine and fun dining, adventure, relaxation, art, sport, animal and ecological encounters and more; all of the highest quality.


Those that visit get a glimpse, and those that live here can immerse themselves in the maturing culture of the region.

Modern two-story house with white exterior, wood accents, and large windows, next to a waterway.

Economy

A strong economy is one of the fundamental cogs in the ‘Opportunity Machine’ and the Sunshine Coast is becoming a diverse and thriving powerhouse.


The Sunshine Coast economy is exceeding all targets and expectations due to the exponential impact of a range of infrastructure projects and the most entrepreneurial city in the country. It’s strong foundation of key industries create a robust and diverse economic ecosystem.


The Gross Regional Product (GRP) is forecast to be $33 billion by 2033, driven by $12.5 billion in infrastructure investment (the highest level of infrastructure spend per capita in the country).



While this is an impressive statistic, we believe this figure will be achieved far sooner. More importantly, a fundamental shift in the economic drivers beyond what has been estimated will result in increased jobs, demand and disposable household income.


The strength of the economy, and the opportunity that brings, attracts people who see the value, want to be part of the growth and can flourish in the welcoming and supportive environment this region affords its residents and investors.

Aerial view of a coastal city with turquoise water, a sandy beach, and buildings under a blue sky.

While the lifestyle is a core consideration for the those choosing the Sunshine Coast, ultimately it’s the jobs on offer and expansion of the economy that will drive future growth.



Like a high performance sports car, imagine that the Sunshine Coast lifestyle is the desirable exterior, but without a well engineered framework and differential (7 key industries), and an optimised and efficient engine (4 core fundamental projects), the car may look impressive, but not go anywhere. Not only is the Sunshine Coast primed for forward momentum, it’s being SUPERCHARGED by:

Aerial view of a coastal city with turquoise water, a sandy beach, and buildings under a blue sky.

Ready to Start Your Investment Journey?

Take the guesswork out of property investing with guidance backed by 40 years of experience.


Book a free Discovery Session and get a clear plan tailored to your goals.

Your pathway to property wealth starts here

Download your free Strategic Investor's Guide to Southeast Queensland and learn:

Black arrow pointing right.

The key signals driving demand in Moreton Bay, Sunshine Coast, and Gympie

Black arrow pointing right.

Which micro-markets & product types fit common investor strategies

Black arrow pointing right.

Our DPI Playbook to select and de-risk stock

Black arrow pointing right.

Light case studies to make it real

Black arrow pointing right.

The Waraba City (Caboolture West) opportunity and timeline

Black arrow pointing to the right.

Next steps to get personalised suburb shortlists

Download your free Strategic Investor's Guide to Southeast Queensland

Share this article

Recent Posts

Modern two-story house with white exterior, wood accents, and large windows on a canal.
March 25, 2025
Investing in property is one of the most effective ways to build long-term wealth, but navigating the process alone can feel overwhelming. That’s where we come in. At Dwyer Property Investments, we don’t just provide guidance - we actively work with you at every step, making the process seamless and stress-free. Here’s how we help you turn your property investment goals into reality.
Infographic comparing house and land packages versus buying new builds, showing costs and steps.
October 17, 2024
Have you ever wondered why people choose house and land packages over buying a new build? The main reason is the savings - Over $100,000 for an average build in Southeast QLD. Take a look at this comparison tree we have put together to see how it works.
Australia outlined in red with white arrows pointing to the eastern coast.
By Emeline Laurent September 16, 2024
I believe the Sunshine Coast presents a rare and timely opportunity for investors that shouldn't be overlooked.
Aerial view of a suburban neighborhood with houses, streets, trees, and a distant green field under a cloudy sky.
September 16, 2024
In a move that has caught the attention of the financial world, the Commonwealth Bank of Australia (CBA) recently lowered its mortgage rates, sparking what many analysts are calling the beginning of a mortgage war among Australia's leading banks. This development couldn't have come at a better time for investors, especially those eyeing the thriving property market in South East Queensland.
Headlines from various news sources about property tax increases.
July 1, 2024
Here's yet another reason why QLD is the better choice for property investment. You may have seen NSW and VIC are increasing land taxes to the combined tune of over $6 billion.
Red silhouette of Australia with white arrows pointing to the eastern coast.
June 12, 2024
It’s no surprise to learn the Sunshine Coast has again secured its position as the nation’s top destination for internal migration, with a 16% share of movement over the past year, eclipsing the Gold Coast for the fifth quarter in a row. Internal migration is the movement of Australians relocating from one region or city to another - and it seems that everyone is moving to the Sunshine Coast . Its popularity is easy to understand - great lifestyle, economic opportunities, and lower cost of living.
Show More